Rebuilding and migrating the Lansys corporate site

Lansys Pte Ltd is a Singapore firm working in structured network cabling and IT infrastructure — the physical and network layer that offices, data rooms and industrial sites run on. Their buyers are facilities managers, IT managers and main contractors, and the purchase is a considered one: a prospect wants to establish that the firm is real, established, and has done work at their scale before they pick up the phone.

That makes the corporate site a credibility instrument rather than a storefront. It has no cart, no login and no funnel. Its entire job is to answer "are these the right people for this job" and then make it easy to ask.

The engagement covered four things, which are the four scope tags on the card that links here: design, build, content and migration. Offload Foundry was responsible for all four — there was no separate agency holding the design or the copy, which is the arrangement that usually causes a site like this to stall.

• Design. A layout and visual system for a services firm whose differentiator is competence rather than novelty. Legible, conventional where convention helps a buyer, and built to survive a page being added later.
• Content. The site copy was written as part of the engagement rather than supplied. Services firms usually have the knowledge and no time to write it down; the practical route is to interview and draft, then have the client correct the technical detail.
• Build. Next.js and React, deployed on Vercel. Server-rendered, so the content is in the HTML for a crawler rather than assembled by JavaScript after load.
• Migration. Moving the existing site to the new one without losing the addresses people and search engines already had for it.

The stack was chosen for what the site has to do for the next five years, not for what is interesting to build. A corporate site for a services firm is edited a few times a year, gets read on a phone in a car park, and must not require its owner to keep a server patched. Next.js on Vercel makes it a set of static pages with a deployment pipeline behind them, which is the lowest-maintenance shape available for that profile.

Server-side rendering is the part that matters beyond convenience. Everything a buyer or a crawler needs — what the firm does, where it operates, how to contact it — is present in the HTML of the first response. That is the same principle behind every build Offload Foundry ships, and the reason SEO is treated as a property of the build rather than as a service sold afterwards.

The riskiest part of replacing a site that already exists is not the build, it is the addresses. A firm that has been operating for years has its URLs in supplier directories, in tender documents, in email signatures and in a search index. Replacing the site without mapping those addresses to their new locations discards that quietly, and the loss shows up months later as enquiries that stopped arriving.

So the migration was treated as its own piece of work: enumerate what exists, decide where each address lands on the new site, and redirect rather than delete. That is unglamorous and it is the single highest-value hour on a project like this one.

What can be verified is the site itself: it is live at lansys.com.sg, it was designed, written, built and migrated in this engagement, and it shipped in 2024.

What cannot be claimed is a number. No pre-migration baseline was captured — no traffic figure, no Core Web Vitals reading, no enquiry count — so there is no honest before-and-after to publish, and inventing one is not on the table. This is stated plainly here for the same reason the landing page shows one client rather than a wall of logos: a claim that cannot be checked is worth less than an admission that can.

On engagements since, a baseline is captured before anything is replaced, precisely so this section can carry a measurement next time.

Offload Foundry is a Singapore-based bespoke web and AI development agency. If you have a site that has stopped representing the business, or one that needs replacing without losing what it has accumulated, start a project or email sales@offloadfoundry.com. We reply within two business days.